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The FDA and New Tobacco Products

by Kacie K. on Friday, August 1, 2014

The FDA is accepting comments on its proposed deeming rules to cover new tobacco products. The rule proposed by the Food and Drug Administration (FDA) is to regulate electronic cigarettes, cigars and other tobacco products.  The AHA believes it is a good first step, but it doesn't go far enough to protect young people.  So, we are asking our advocates to submit comments to the FDA urging them to strengthen the regulation.

We know that the FDA pays close attention to the number of comments it receives. Their decision to extend the comment period (despite the objections of the public health community) was directly linked to the thousands of requests they received to delay the comment period. 

So, have you sent the FDA your comments?  This is a great opportunity to let the FDA know what you are seeing in your communities.  We have made it easy for you to submit, simply click here:  http://bit.ly/1l3kxzi.

A 2013 study in the journal Pediatrics reported youth exposure to television advertising for electronic cigarettes increased by 256 percent from 2011 to 2013, exposing 24 million U.S. kids to these ads. The researchers predicted that “if current trends in e-cigarette television advertising continue, awareness and use of e-cigarettes are likely to increase among youth and young adults.”  The study showed that the North Carolina Triad area had the most e-cigarette television ad exposure in the United States, as measured by target ratings points compiled by research firm Nielsen. There were 770 e-cigarette television ads in the Triad during the study's time period. 

With bright, colorful packaging and fruit and candy flavorings that appeal to children, it’s no surprise there has been a rapid increase in youth use of cigars and e-cigarettes. Help us tell FDA that stronger regulations are needed to protect our children from the harmful effects of tobacco.  Let the FDA know what you are seeing – tell them your story.  http://bit.ly/1l3kxzi

Do you need more information?  Please contact Betsy Vetter, Sr. Director of Government Relations (betsy.vetter@heart.org). 

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Comments (1)

  • I have sent my letter.  I hope everyone will join me!

    — Elizabeth V.

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