...but stronger regulation is needed to keep e-cigarettes, flavored little cigars and other tobacco products out of the hands of young people, according to American Heart Association CEO Nancy Brown. You can read her full statement here.
The Food and Drug Administration (FDA) on April 24th released a proposed rule to regulate e-cigarettes, little cigars and other tobacco products. The rule would ban the sale of e-cigarettes to minors, require health warnings and require manufacturers to disclose product ingredients, among other requirements. You can read more about the proposed rule on the AHA blog.
While acknowledging the long-awaited rule is a strong first step, Brown said " Our nation’s youth must be given a fighting chance to turn away from tobacco and nicotine addiction once and for all. In order to achieve that goal, the FDA must go beyond the regulations proposed today and stop the advertising, restrict the flavorings – including flavored cigars, which have replaced banned flavored cigarettes as a gateway for youth – and control the Internet sales, which can often be used to circumvent youth access restrictions."
The public will have until July 9th to provide comments on the proposed rule before it undergoes final changes by the agency. The American Heart Association is preparing detailed comments on how the regulations could be strengthened to protect the cardiovascular health of Americans. You're the Cure advocates- be on the lookout for an opportunity to submit your comments to the FDA soon.
This is not enough! We need to take this out of the sales arena. Pam Suiter
It's a good first step, but the regulations should be strengthened.
I recently read that ad agency Leo Burnett is helping Philip Morris pedal tobacco products to kids, even well into the 21st century. How are you addressing this?