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The Open Truth Campaign

The Open Truth campaign is a youth-focused effort to highlight the health impacts of sugary drinks and expose precision marketing practices that target young people and communities of color. The multimedia campaign includes videos created by Bay Area youth from The Bigger Picture Campaign. The youth videos and other features of the Open Truth campaign are at www.opentruthnow.org.

Almost one-quarter of teens today have pre-diabetes – double the rate of just 10 years ago. One in three youth born in the U.S. after the year 2000 will get type 2 diabetes in their lifetimes (1 in 2 African American and Latino youth) along with some or all of its major health consequences including stroke, kidney failure, amputations and blindness. 

A major cause of this epidemic is the consumption of sugary drinks. Just one 12-ounce soda has about 10 teaspoons of sugar — more than the AHA recommended daily maximum for adults and 3 times the recommended maximum for kids. Studies show that drinking just one 12-oz can of soda per day can increase your risk of dying from heart disease by nearly one-third and can lead to significant increased risk of diabetes, tooth decay and other health problems.

Studies show that sugary drink companies spend more than $28 million a year on marketing campaigns specifically targeting youth of color. Through the Open Truth campaign, Bay Area youth are talking back to the sugary drinks industry, demanding the truth about the negative health effects of sugary drinks and an end to marketing tactics that target them.

The Open Truth campaign aims to:

  1. Increase awareness about how sugary drinks are making us sick;
  2. Expose the tactics of the sugary drinks industry, which targets young people, parents, and communities of color in order to increase profits and brand loyalty; and
  3. Inspire policy changes that will increase access to healthy drinks, limit marketing to kids, educate consumers, and provide funds for sugary drink education.

The Open Truth Campaign is a collaboration between the Shape Up San Francisco (project of the Population Health Division of the SFDPH) and The Bigger Picture (Youth Speaks and Center for Vulnerable Populations/UCSF), Alameda County Department of Public Health, Sonoma County Department of Health Services, and the American Heart Association.

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Heart Month Recap: Capitol Goes Red

Written by Kula Koenig, Gov. Relations Director, CA

Capitol Goes Red 2015 was a successful event with Senator Hannah-Beth Jackson (Chair of the Legislative Women’s Caucus) discussing our sponsored American Heart Month Resolution (SCR 13) on the Senate floor. After the resolution passed with unanimous support, AHA volunteers took a picture with Senator Jackson and a few of her colleagues. 

Up on the fourth floor, healthcare professionals from our sponsor Sutter Vascular Health performed health screenings for over 60 Capitol staffers and legislators who participated in Capitol Goes Red. Assemblymember Tom Lackey and Assemblymember Young Kim (pictured) were the first to arrive when doors opened at 8:30am eager to get screened and make it to the Assembly floor session which started at 9am. Throughout the day we had a steady dream of law makers and their staff come take advantage of not only the screenings, but the healthy snacks and fun tchotchkes as well. Those apple cutters were a hit!

We were able to provide information about AHA’s mission and our current work around tobacco taxation, e-cigarettes, fighting the detrimental effects of overconsumption of sugar sweetened beverages, and requiring high school students learn CPR so that they can be lifesavers. All in all, Capitol Goes Red was a wonderful opportunity to share with those at the Capitol the wonderful, lifesaving work we all do at the American Heart Association.

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Heart Saver Spotlight: Skylar Berry

Every year there are almost 424,000 out-of-hospital cardiac arrests in the United States, and of this figure an estimated 10,200 out-of-hospital cardiac arrests happen to children.  Sadly, only 10% of victims who suffer a cardiac arrest outside of a hospital setting survive, largely in part because many victims do not receive timely CPR or AED application. 

Do you know CPR? If not, please take two minutes to learn the basics of Hands-Only CPR.

Skylar Berry can attest to the importance of knowing CPR.  In the summer, Skylar and her friends were at a birthday party and one of the attendees was found floating at the bottom of the pool, seemingly lifeless.  Thankfully, Skylar recognized that her classmate was not joking and not breathing and helped pull him from the pool. She checked his pulse, and then realized CPR might be the last resort to reviving her classmate.  Because of her immediate actions, her classmate survived and was back to life as normal within a few days. 

Thankfully Skylar learned CPR techniques in Fire Camp hosted by the Sacramento Metro Fire Department a few weeks prior to the incident.  “I am so glad I learned CPR because it helped save my friend’s life,” said Berry. “It was scary but I was calm and remembered the training I received. I just shouted to the adults to Call 9-1-1 and immediately started doing CPR after we pulled him from the pool.”

Unfortunately, 70% of Americans feel helpless to act during an emergency cardiac situations and only 32% of cardiac arrest victims receive bystander CPR, which largely attributes to low survival rates.

To view the full story, please visit here.

Studies show that teaching students lifesaving skills of CPR techniques in school will empower our youth and put thousands of lifesavers in our community.  Keeping this in mind, Skylar now teaches groups of students at her elementary school Hands-only CPR because she knows that emergency situations can happen at any time and she wants to do her part to put more lifesavers on the streets of her community.

Thank you Skylar for being a Heart Saver and for going above the call of duty to empower your classmates to learn Hands-Only CPR!

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Help us Take 5 for the Pledge

Thank you for your continued support of the American Heart Association’s lifesaving mission.

Recently, we developed a full and robust campaign to help us drive sodium awareness and reduction efforts, featuring the tagline: “I love you Salt, but you’re breaking my heart.”

The goals of the campaign are:

  • increase awareness of how much sodium we eat and the impact excess sodium has on our health
  • build a base of supporters who will actively engage with decision makers to effect policy changes that reduce sodium in the food supply
  • inspire behavior changes to reduce the amount of sodium people eat

The American Heart Association’s goal is to build a movement to change America’s relationship with salt. We ask that you take the pledge to reduce your sodium consumption.  We plan to use these pledges to urge the FDA and food manufacturers to reduce sodium in the food supply. Why the food supply? Currently, the average American consumes more than twice as much sodium than the American Heart Association recommends, and nearly 80 percent of it is coming from pre-packaged and restaurant foods. Plus, when you take the pledge, you will receive information, tools and tips as to how you can personally reduce your sodium intake – break up with salt and save your heart a potential lifetime of heartache! 

We need your help in extending our reach significantly beyond our current base of supporters.

To do this, we set up a simple “Take 5 for the Pledge” process for you to follow:

Visit the website: www.sodiumbreakup.heart.org/pledge

  • Take the pledge
  • Send an email to 5 of your friends, family members or contacts and ask them to take the pledge

Please email Cherish Hart at Cherish.Hart@heart.org or Josh Brown at Josh.Brown@heart.org if you have any questions or need additional information. I truly appreciate you taking the time to help drive our sodium awareness efforts. Together, we can make a difference.

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Go Red For Women this Heart Month

Go Red For Women is about much more than wearing red on National Wear Red Day. It’s about making a change. Here are a few ways you can make a change today: Go to GoRedForWomen.org to learn what you can do to reduce your risk of heart disease and stroke. Encourage your family and friends to take small steps toward healthy lifestyle choices to reduce their risk for heart disease and stroke, too.

Explain “What it means to Go Red” by sharing the following acronym:

  • Get Your Numbers: Ask your doctor to check your blood pressure, cholesterol and glucose.
  • Own Your Lifestyle: Stop smoking, lose weight, be physically active and eat healthy.
  • Raise Your Voice: Advocate for more women-related research and education.
  • Educate Your Family: Make healthy food choices for you and your family. Teach your kids the importance of staying active.
  • Donate: Show your support with a donation of time or money.

Cardiovascular diseases cause one in three women’s deaths each year, killing approximately one woman every minute. An estimated 43 million women in the U.S. are affected by cardiovascular diseases. 90% of women have one or more risk factors for heart disease or stroke. 80% of heart disease and stroke events could be prevented. Cardiovascular diseases kill more women than men. Unfortunately, fewer women than men survive their first heart attack and women have a higher lifetime risk of stroke than men. Each year, about 55,000 more women than men have a stroke.

For more information, please visit GoRedForWomen.org.

The facts show that women who are involved with the Go Red movement live healthier lives.

  • Nearly 90% have made at least one healthy behavior change.
  • More than one-third has lost weight.
  • More than 50% have increased their exercise.
  • 6 out of 10 have changed their diets.
  • More than 40% have checked their cholesterol levels. One third has talked with their doctors about developing heart health plans.
  • More than 620,000 women have been saved from heart disease and stroke over the past 10 years.

About 300 fewer women are dying per day

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Advocate Spotlight: Ron Drouin

STROKE – some things you may not know and were afraid to ask!

My name is Ron Drouin and I am a stroke survivor. There are two types of strokes, namely: Ischemic (which account for 87% of all strokes) and Hemorrhagic. There are many contributing factors: genetics, STRESS and Health habits. My factors were 40-plus years of smoking two packs of cigarettes a day, along with lots of job-related STRESS.  

My stroke was Ischemic and it occurred during the night of my 62nd birthday in 2002. “Happy Birthday Ron”. After an unknown time at home, I spent another 4 to 6 hours in the ER before undergoing an MRI that determined I did in fact have a serious stroke.

After two weeks in intensive care, working with my bedside therapist, I was able to move two fingers in my left hand. I cried a good deal with that experience. I have always been a typical ―”macho man” and you are not supposed to do that, (cry that is), but since the stroke, I now find myself crying at sad parts of movies and sad stories, etc. My experience is that there are many stroke-related side effects.

I spent three months in a rehab hospital and one of the therapists jokingly said: “You won’t be able to go home until you can tie your shoelaces. I said: “You’ve got to be kidding, here let me show you.” Guess what! I couldn’t tie my shoelaces and had to learn how to do that as well.

I spent about a year in a wheel chair and many sessions working with physical therapists.  There is kind of a rule of thumb that therapy can help you recover some of your abilities for the first six months after the stroke.

There is another stroke- related category called TIA’s (Transient Ischemic Attack). These should be taken seriously as well. I experienced one of these recently and it was discovered that my heart would actually stop beating for 3, 4 or even 5 seconds on occasion. A neurologist at the hospital told me that the heart pauses would cause the blood to thicken for a short period and produce stroke symptoms. So doctors installed a pacemaker and my heart is beating fine now.

I would be remiss if I didn’t acknowledge someone who has been “my rock” and demonstrated the quintessence of “in sickness and in health”; it is namely my wife Sharon. We just celebrated our Golden Wedding Anniversary - 50 years - this past July. We are looking forward to better times and “happily ever after” In 2015 and the years to come.  

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Meet the New Surgeon General

Dr. Vivek Murthy was confirmed by the U.S. Senate in December to serve as the next surgeon general of the United States. The surgeon general is America’s top public health official, and his responsibilities range from managing disease to promoting prevention and a healthy start for our kids.

At 37, Vivek Murthy is the youngest person and the first Indian-American to hold the post of Surgeon General.

Since this position was created in 1871, just 18 people have held the job. Dr. Murthy, the 19th, replaces an Acting Surgeon General who has filled the role since 2013. Dr. Murthy’s confirmation was delayed for nearly a year due to political issues, but in that time he received the endorsement of more than 100 public health groups, including the American Heart Association.

Dr. Murthy has both business and medical degrees from his studies at Harvard and Yale. He completed his residency at Boston’s Brigham and Women’s Hospital, where he most recently served as an attending physician. He has created and led organizations to support comprehensive healthcare reform, to improve clinical trials so new drugs can be made available more quickly and safely, and to combat HIV/AIDS.

His resume is remarkable, and we look forward to working closely with Dr. Murthy to improve the health of all Americans.

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Simple Cooking with Heart- Banana Split Berry Yogurt Parfaits

Guest Blogger: Violet Ruiz, Government Relations Director, Greater Los Angeles

The relatives have gone home, and the last holiday meal has been prepared and eaten. Now it’s time to pursue your new year’s resolution by sustaining a heart healthy lifestyle in 2015! After the wonderful holiday season filled with pies, cookies, and tarts you might find it difficult to enjoy healthier desert options. Keep in mind that heart healthy recipes do not compromise on taste or enjoyment. When your sweet tooth strikes, try our simple but indulgent-tasting banana split recipe.

4 Servings- $1.24 per serving

Ingredients:

  • 2 6- oz. packaged, fat-free pineapple yogurt
  • 1 cup sliced strawberries OR
  • 1 cup mixed berries
  • 1 large banana (about 1 cup sliced)
  • ¼ cup low-fat granola (4 Tbsp.)
  • 1 Tbsp. cocoa, unsweetened
  • 1 Tbsp. confectioner’s sugar
  • 2 tsp. hot water

Directions:

  1. To assemble parfaits, in a small dish, layer about 1/3 cup yogurt, ¼ cup sliced strawberries, ¼ cup sliced bananas and sprinkle with 1 tablespoon granola.
  2. In small cup, stir together cocoa, confectioner’s sugar and hot water until smooth. Drizzle 1 teaspoon over each parfait.

Nutritional Information:

  • Calories Per Serving: 157
  • Total Fat: 0.9g
  • Saturated Fat: 0.2g
  • Trans Fat: 0.0g
  • Polyunsaturated Fat: 0.2g
  • Monounsaturated Fat: 0.3g
  • Cholesterol: 1mg
  • Sodium: 75mg
  • Carbohydrates: 34g
  • Fiber: 2g
  • Sugars: 25g
  • Protein: 6g

Additional Tips:

  • Keep it healthy: Yogurt can be a delicious, healthier substitute for ice cream or whipped cream in any recipe.
  • Instead of fresh berries you can substitute 1 cup frozen mixed berries, thawed.
  • Substitute any flavor of nonfat yogurt you enjoy 
  • For additional heart-healthy recipes please visit here.

 

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Advocate Spotlight: Kami Sutton

As a survivor, volunteer, advocate and staff member – I wanted to share my story. 

I was recently featured on a Children’s Health Link special on our local NBC affiliate, KING5, with a story that highlights me as an 11 year old volunteer and fast forwards to where I am today. Please take a look and how far I have come and what the future holds!

Twenty-six years ago, I was born with a severe congenital heart defect (CHD). My parents were told that I might not survive the 30 minute ambulance ride from Everett to Seattle Children’s Hospital. As would become my goal in life, I did my best to prove the doctors wrong and to this day I still try to prove them wrong in the way I accomplish things they never believed possible. And always by my side, helping me achieve this was medical research and technology.

It seems that over the years, technology has always been one step behind me, as soon as I would need a new repair, it was found to be possible for pediatric use right in the nick of time. I have always been in the right place and the right time of technology and my next procedure is no different.

As I transition from pediatric to adult care at the University of Washington Medical Center, we are looking at my condition with fresh sets of eyes and new technology possibilities in hopes of avoiding a heart transplant which I have been awaiting for the past five years. A new pacemaker to improve my heart function could be the answer, but with my complex anatomy, my doctor thought it might be more difficult to place a new wire to the opposite side of my heart.

I had recently heard about research using patient-specific 3D heart models to practice cardiac ablations, so I asked the doctor if it might be helpful in my case. He was quite excited that I had suggested this and about a month ago, I underwent a cardiac CAT scan to start the process. I should be receiving my new pacemaker sometime early next year once he masters the procedure.

This technology and the possibility of me having better heart function and quality of life has been eye-opening and I again realize just how important the work we do at the AHA is. I have always had a passion for our cause but knowing that advances in medicine every day could lead to a better outcome for patients like me is what drives me.

Thank you to each and every one of you for supporting our mission, it means the world to me and every other CHD, heart and stroke patient out there!

For the full story, please click here.

Sincerely,

Kami Sutton

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NEHA AGGARWAL

Neha Aggarwal, You’re the Cure Advocate

One day while he was walking through the park, Neha Aggarwal’s maternal grandfather suddenly fell to the ground—he had unexpectedly suffered a stroke. Before the stroke, her grandfather had been very active mentally, physically, socially, and professionally. Although the stroke dramatically changed every aspect of his life, he continued to step up to the challenges of life and showed great strength and positivity.  He passed away 20 months later, and Neha feels she was blessed to have had the chance to know and love him.

But her family’s history of stroke and heart disease doesn’t end there.

  • Her paternal grandfather also passed away from a stroke, before she was even born.
  • Her father’s older brother passed away from a heart attack.
  • Her father, a cardiologist, has diabetes and takes medication to control high blood pressure and cholesterol, which are risk factors for heart attack and stroke.

Neha’s family history and life experiences have prompted her to aim for a heart healthy lifestyle.  She strives to make exercise and a heart healthy diet a part of her daily life.

Involvement in You’re the Cure:

Neha first became interested in volunteering with the American Heart Association’s (AHA) grassroots network, You’re the Cure, in 2012 when she heard about AHA’s Lawyers Have Heart run in Washington, DC. This event really called out to her, as she is not only a lawyer but one who specializes in health policy. Lawyers Have Heart seemed as if it were created for her, aligning with both her passion for law and for health. Volunteering at this event in 2012 kicked off her involvement with You’re the Cure and she has been an active advocate ever since.  

What She Does:

Since Neha became a You’re the Cure advocate in 2012, she has volunteered at a number of events in Washington, DC, including Heart Walk, Lawyers Have Heart, and Hearts Delight. She actively recruits others for You’re the Cure. Her passion for the mission of AHA is contagious and inspires others to join in this important work. As Neha became more deeply involved with AHA events, she wanted to do more.

She was energized when she discovered the opportunity to work more proactively with You’re the Cure, advocating directly to her lawmakers for policy change. This exciting world of policy change opened the door for her to more fully utilize her education, passion, and training in volunteer advocacy work.  Neha initiated regular communication with AHA staff to coordinate her efforts, and her work on You’re the Cure’s advocacy campaigns has been packed with meaningful action. She has had frequent contact with DC Councilmembers, via phone calls and emails, urging them to support important legislation. Recently, she also submitted a letter to the editor to encourage readers to follow her call to action and appeal to DC Council.

What she finds most satisfying about working with You’re the Cure is the strong impact that she can have at the macro level. “Getting legislation passed can have such far-reaching effects! It is exciting to do things that have a large-scale impact. I feel like I am making a difference.”

 Why does Neha do this?  She says, “Improving Lives is Why”

Have you volunteered for the AHA like Neha? Send us photos of yourself in action to advocacydc@heart.org. We will use as many as we can to create a new Facebook cover photo!

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