American Heart Association - You’re the Cure

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Be the Cure, Join Today!

  • Learn about heart-health issues
  • Meet other likeminded advocates
  • Take action and be heard
It's Nice to Share


Sharing is nice, we learned in kindergarten, and here’s where it can really count.  It’s super-easy to share our grassroots network with your friends and family, so their voices can help support CVD legislation too. 

We seriously need to reach the people who understand something about cardiovascular diseases and/or stroke – and, think about it, who do you know who does not have a connection somehow to someone directly impacted?  The people in your social networks care about you, and you can help inspire them to care about our mission.    

Simply post our video on your social media with this text, or something similar of your own:

Please help me build healthier lives, free of cardiovascular diseases and stroke, through grassroots advocacy.  It’s for us and our loved ones.  Please join and support the cause – I’ll appreciate it personally.  You could easily wind up helping someone you know.  It’s fast, and it’s easy to be an active part of the American Heart Association’s You’re the Cure network:
















And you know how quickly a post disappears down the queue …please bookmark this and consider re-posting periodically so more of your network has a chance to respond. 

You can also click the Share button that pops up on our website after you’ve taken action on an alert to effortlessly push the message to social media. Every time!

Please don’t think this is not important just because it’s not driving a particular policy.  Our impact as a grassroots network is only as strong as its number of active voices: the people willing to take the time to help drive messages to their legislators. 

Share to help our mission!  This act helps significantly to make our network a force to be reckoned with. 



<Picture credit:>

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Want To Make A Difference? Here's How!

With 2015 legislative sessions underway, it’s a wonderful opportunity to reflect on ways that advocates can make a difference.

How Can You Make an Impact? Here are some examples:

Take Action (and make it personal): When you receive an action alert quickly take action! It’s important to respond when an alert enters your email box; often-times, they contain opportunities to reach out to your legislators on an important issue, and may involve a time sensitive committee hearing or legislative vote – so we recommend that you take action without delay! Don’t forget to let your legislators know why the issue is important to YOU in your communication - that is what they want to hear, why this issue is important to their constituents! Then take that next step, share the alert on social media, and encourage others to take action. Let your friends and family know what you’re up to – and that you’re saving lives with You’re the Cure.

Build the Relationship: Your local contact with lawmakers is critical to ensuring they have information about why issues are important to you and their district. You help draw the connection between state policy choices and local impacts. How can you do this? Think about which of your elected officials you may know – can you cultivate that relationship to make it stronger? Send a personal note with thoughts on the issues you care about. This can really get a lawmakers attention.  Request a meeting and work with your state Grassroots Director to identify others from your community to join (we suggest no more than 4) so that you can provide education on the AHA issues. Consider inviting your elected official to speak to your church or other civic group to share their insights on the policy process.

Above all, it is important to always be respectful, helpful, and clear about what your perspective is and how you hope your elected official can help. We are always available to provide you talking points and guidance.

Attend Advocacy Events: Your state advocacy team will offer trainings, both in-person and via teleconference, which provide a great opportunity to not only learn more about the hot button issues in your state and community, but also offer you the opportunity to meet other great advocates like yourself! Want to know if there is an event coming up in your state? Reach out to your state Grassroots Directors, Keltcie Delamar if you live in MD, DC, or VA or to Kim Chidester if you live in NC or SC, to learn more about what is going on in your area!

Update Your Profile: We want to send you action alerts about issues you want to hear about. Please take a moment and make sure to update your profile. Go to, log in to your account, and click on your name in the top right corner of the screen to access your profile information. Here, you can also select your interests on the "my interest" tab to make sure you are getting emails about the issues that are important to you!

In addition to indicating the issues you are interested in, you can update your contact information so we stay in touch.

Stay in the Know: Watch for our blog posts and updates—they are full of information about what is going on currently, and be sure to share on social media and comment when there is an opportunity. Be sure to stay in touch with your state Grassroots and Government Relations Directors. As your AHA staff partners, your Grassroots and Government Relation Directors are a resource to you and will help provide you with key information—so keep in touch!

Make 2015 the year when you take your advocacy work one step higher – pick one of the ideas and try it out! You will make a difference.

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Your Special Power Moves Mountains

Do you know about your special power?

Advocacy is the use of your power to influence someone who can give you what you want.  As an American Heart Association You’re the Cure advocate you use the special power of your voice to influence lawmakers, and move mountains for thousands upon thousands by helping pass policies that save lives. 

Check out this quick rundown of the ways your special power can work….
Share your story – Your personal experience inspires others and helps an issue become real to the people you need to influence.  You can share with us here (we won’t publish it without contacting you for permission).

Put it in writing to your legislators – Our online alerts provide a written description of the issue you can simply click to send (or customize first).  Or you can give your voice even more punch by writing your own personal letter and sending via snail mail or email.

Make a call – the same information provided in our alerts serves perfectly as talking points to make a quick call, and often gets a lawmaker’s attention more keenly than a letter. 

Visit your legislator – Whether visiting in their home court (their District office) or on Capitol Hill, an advocate who takes the time to sit down and meet carries clout.  This how-to guide gives you easy steps to make it count.  Just be sure you make an appointment before going, and be willing to meet with a staffer if the legislator is not available.

Harness your network – Talk about us!  Share our alerts on social media after you’ve taken action on the website, forward our emails to your peeps and urge their help too.  Ask your friends, family and colleagues to sign up and add the special power of their voices to helping make change happen.

Write a letter-to-the-editor to educate the public about the policy issue.  See how here!  

Please tell your local Advocacy contact when you do these activities!  Our database tracks when you’ve taken action on an online alert to support the issue, or shared an alert, but these other activities must be self-reported or we’ll have no way of knowing.  Often we can provide talking points or tips to make them easier. 

There is more you can do, too, if you really want to ramp up your power, like writing blog posts for us, working with us to provide testimony or serve as a spokesperson on a policy issue you’re closely connected to, or helping represent us at events to recruit new advocates.  We can provide training to make sure you are prepared to do a good job.

However you choose to help, know that your special power is the real power we need to pass policies that save lives.  You’ve read this far, now resolve to be proactive in making your voice count:  

Help us move mountains! Ask your local American Heart Association advocacy staff for information to get you started.  Tell us how you want to help! 

(Our website can help you learn about AHA/ASA’s key advocacy issues and provide access fact sheets and advocate toolkits.)


<photo: Hunter Paulin, You’re the Cure advocate, shouting out to spread the word!>

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Find Who Cares Like You Do

You care about helping Americans live healthier lives, free of cardiovascular disease and stroke.  We know you care because you are a You’re the Cure Advocate, supporting our efforts to change policies that impact this.

But we desperately need more like you – people willing to take simple actions to help drive the messages to legislators.  We’re hoping you know a few you can inspire for us.  Here are a few easy things you could do:

  • Ask your friends and family to be active advocates – they probably care as much as you do, and many will have stories of their own that help them understand how critical our mission is to saving lives. Send them to to join.
  • Forward our emails to your contacts and tell people how important this is to you.  Ask them to help.
  • Use the sharing buttons that appear on the webpage after you’ve taken action on each of our alerts to post to social media and engage your own following to be part of the solution.
  • Know a small (or larger) group you could present to, to invite their participation?  This could be a huge help!  Faith groups, community groups, social clubs, and parents groups are all good places to start. We have tools and materials to make it easy, and you earn credit as an advocate for doing a ‘recruitment event’ for us.  It can be as informal as you like, and we can help prepare you.  Call or email any AHA Advocate Contact in your state to get connected with staff who can help.
  • Hold a House Party to introduce our mission to friends and family, or any group you’re part of, and get them on board.  It’s easy and fun, and a very meaningful way to make sure your own people are part of the network.  See all the scoop on how here
  • Know a company, organization, church, or alliance whose members or employees might care?  All they’d have to do is circulate a quick invitation from us to be part of the cure.  If you have a contact there and can open the door for us to tailor an invitation and get it out to their people, that could be a big recruitment win! 

You can contact us for guidance on any of these, and do be sure to tell us when you’re doing something to help recruit. (Here’s the link again to find AHA contacts in your state.)  It’s important we know how we’re growing our network, and we want to be sure your record reflects your work with us.

Right now we’re working hard to position ourselves for a successful policy session, and need to be sure our advocate network is strong and ready.  Every single voice is needed to make sure the messages are heard by our lawmakers.

Help us find other people who care like you do. It could mean all the difference when the time comes and we have to pull out the stops to help a bill pass.



<photo credit to Eneas on Flickr>  


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Help You're the Cure by Having a Party?!

Huh?!  I can help You’re the Cure by having a party?  You sure can, and it’s fun to do!    

Tupperware might have started the trend, but many since have figured out the beauty of sharing a message with a group of friends to help get something done.  One of the ways we get advocacy done is with ‘house parties.’  

Growing the You’re the Cure network is our how we have power to leverage, to get our bills passed – bills that help people live longer healthier lives.  A house party is a fun way you can pull your friends and family into the fold, helping them understand the importance of our work, and inviting them to help the cause by joining the network.  And unlike Tupperware, it won’t cost them a penny. 

Here’s how simple it can be:

  • Let us know what you want to do so we can provide support! If you don’t already have our contact information, find your AHA advocacy contacts here.  
  • Pick a date and invite your contacts.  Include information about why working with us is important to you.  Many now use online event-planning tools like Eventbrite, to make sending invitation and tracking RSVPs easier than pie.  Facebook is a good distribution vehicle too.  Or maybe phone calls or written invitations are more your cup of tea.  You decide what works best for you.
  • Plan a few healthy snacks….yeah they should be healthy!  You are representing the American Heart Association and American Stroke Association, after all.  We have lots of free healthy recipes online, and you can keep it very simple.  
  • At the event, mingle with your guests, have fun, and make a short pitch asking them to join the effort.  We have guides and sign-up sheets you can use to make it easy.
  • Take pics for sharing, and be sure to thank everyone!
  • Let us know how it went, and return sign-ups so we can get them entered in the network!

Here’s what Larry and Karen Calhoun, a North Carolina couple who do house parties annually, say: 

“We do a party for You’re the Cure and the Heart Walk every year, and it’s become something we really look forward to. We cook a heart healthy Cajun meal and thus our team name, the Cardiac Cajuns. The American Heart Association has helped us get organized and given support by providing information and visual displays about YTC, heart disease, and the work of AHA.  We really enjoy getting our friends together and love knowing we’re helping build the grassroots network in the process.”

You can put your own twist on the idea to ‘make it your own.’  We even heard of someone who did a mobile house party, going around to their friends’ houses to do individual sign-ups! 

Host the Ultimate House Party: a party that can save lives!   Will you do one?


 Guests mingle and chat at a 'House Party' at Larry and Karen Calhoun's


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Use the Press to Push Policy Forward







The press influences people.  As You’re the Cure grassroots advocates, we need to influence people.  Put 2 and 2 together, and You’re the Cure advocates can use the press to influence people.  Let’s do it!

Here’s a down and dirty guide to pushing a policy forward through a simple letter-to-the-editor:

  • Gather American Heart Association (AHA) fact sheets on the issue.  (Ask us!)
  • Choose target publication from your area and check their guidelines and word-count limit online.
  • In the first sentence, state the need and why it’s important to the public.
  • In a new paragraph, add two or three sentences about why it’s important to you personally. 
  • In a new paragraph, include a sentence or two with supporting data from our fact sheet(s).
  • Summarize by stating what you want, what readers should do, and/or what legislators should do.
  • Check to be sure you’re within the word-count limit (just the letter itself, not the salutation and signature).
  • If you wish, send to your AHA staff contact so we can provide a little polishing.
  • Once finalized, submit online per their rules, including your full contact information.
  • Connect to tell us you’ve submitted your letter.
  • Watch for publication!  

Note: If you can reference a related recent article from the same publication in your opening it could raise the chances of getting your letter published.

That’s it!  Not complicated, but highly impactful.  Not only can we educate the public about our policy issues this way, but we can reach legislators as well.  They and their staff comb newspapers that serve their districts for relevant content.  You can even name a legislator you want to influence in your letter, so it comes up in their Google searches. 

Would you like to write a letter-to-the-editor on a current You’re the Cure issue in your area?  Ask your local American Heart Association advocacy staff for information to get you started!  


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Chat Up Your Lawmakers Like a Champ







Want to know how to make chatting up your lawmakers really count?  A few simple steps make all the difference in the world, whether it’s in a phone conversation or a face-to-face visit. 

  • Share where you live, so they know they are working for you, their constituent.
  • State the issue or need concisely in just 1 or 2 sentences.
  • Personalize it:  share a 3-4 sentence description about how it affects you, someone you love or work with, and others in the district/state. Don’t be afraid to get sappy!  Sappy helps make it real.
  • Include 1-3 facts to illustrate the need.  Use American Heart Association talking points or information from the American Heart Association website,, so you’re sure the information you are sharing is accurate and science-based.
  • Ask straight-out if they will support the issue.  Then ask why or why not.
  • Offer follow-up for any questions we can help answer.
  • Connect with us right away to let us know about your conversation.

Practice the format above a few times before your call or visit, and it will help you feel comfortable and prepared. 

And remember, our lawmakers are regular people just like you and me, who happen to be elected officials sworn to serve their district. Telling them what their constituents want is simply helping them do their jobs. 


(Pictured: NC You're the Cure Advocate Frank Amend talks with Rep Walter Jones about a pending policy issue.)

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