Introducing 'Life is Why'

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Introducing 'Life is Why'

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Here at the American Heart Association/American Stroke Association we’re excited about our new brand Life is Why and we hope you are excited too! Life is Why was developed to capture the momentum of our growing organization, the passion of our people, and to communicate our mission to one day realize a world free of heart disease and stroke.
A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do. Simply put, we want people to experience more of life's precious moments. To do that, we all must be healthy in heart and mind. I’ll personally share that my Why as the Director of the You’re the Cure program is YOU! Volunteers are Why I come to work every day. Your stories, your passion, your commitment to create change motivate me.

We know a brand is built by its supporters which makes you a critical part of our brand success. We thank you for helping to make our brand so meaningful by your commitment, achievements and passion. Take a moment to watch our new video that captures the essence of our new brand, Life is Why and let us know what you think!


Clarissa Garcia
Director, Grassroots Advocacy
American Heart Association
Heart Disease and Stroke. You're the Cure.

Attachment: AHA Life Is Why Logo.png
  • Why, for me and my family. I want me and my family to be healthy. I would  like world without illness. Thank you AHA/ASA for to make this true one day. I talk to my family, friends about eating healthier.

  • Appreciation is why!  Appreciating the things we have...the big things, the little things, the things that really matter and make our hearts joyful.  Appreciation is why we make the right (and sometimes hard) daily choices to live long lives, free of CVD and stroke.  And it's worth it!

  • Love this new campaign! There are so many reasons why. For me, my family is why!

  • My community is why.

  • My mom, my family, and being able to live a long healthy and strong life is why.

  • If more people are aware of heart and vascular disease and congress increase funding for research, may be one day we will have cure. I want a cure for heart and vascular disease, this me, my family and the general public. Thank you AHA/ASA for your caring and support.

  • I would like to have a world free of cardiovascular disease - must find the cure. Thanks AHA/ASA.

  • Volunteer to help save live!